A few times a year, big box wine store BevMo! offers a 5-cent sale: buy one bottle at full price, get the second bottle for only 5-cents. Basically, you’re getting two bottles for the price of one. Sounds like a great deal no?
Well, it depends. First, the 5-cent sale applies only to a a select number of wines, and many from BevMo’s own “vineyard partners” — a selection of wine producers that custom makes wine for the store. Now, that doesn’t mean that you won’t find some good wines. There are definitely some winners every now and then. Qupe Syrah and Alamos Malbecs have been among my past purchases. These are solid wines from consistently strong producers.
But last night, I went to my local BevMo! and they were sold out of the one wine in their current 5-cent sale selection I really wanted: the 2007 Torri Morr Pinot Noir (Willamette Valley). Regardless, I walked through the aisles and scoped out the rest of sale wines. And I left empty handed. I like being excited by the wine I buy, and I can’t say that I was all that psyched about anything I saw in the 5-cent selection. And with a bunch of good wines now in the sub-$15 range, I couldn’t think of a reason to shell out for two bottles of “meh” wines that average out to around $10 a bottle.
Has anyone had a different experience? Would love to hear if there are some good finds in the current BevMo! 5-cent section!
TANGENT – and what’s up with them charging $22.99 for a bottle of ’05 Havens Merlot? Same stuff is gong for $6.99 at Spencer and Daniels.