SF Wine Blog

Exploring wine in and around San Francisco.

Whole Foods Wine Sale: Think Twice

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Just in time for the New Year, Whole Foods has announced a wine sale:  20% off a mix-and-match case of wine from Dec. 26-31.  I stopped by my local Whole Foods (California and Franklin) to check out the goods, with an eye towards stocking up on sub-$50 champagne for Dec. 31. I also took along a handy little article from the NY Times on less expensive champagnes (see the article here for the reviewers’ tasting notes).

A small, non-scientific survey of three wines reviewed in the NYT article (and in stock at Whole Foods), shows that you’d be better off going elsewhere for your New Years bubbly, even if you buy enough to get the 20% case discount:

Louis Roederer Brut Premier (half-bottle)Louis Roederer Brut Premier Champagne $49.99 ($34.99 at K&L):  The same producers that make Cristal, this was the only champagne that made its way onto Wine Spectator’s Top 100 Wines of 2009.
Henriot Brut Souverain (half-bottle)Henriot Souverain Champagne Brut $47.99 ($34.99 at K&L):  Solid reviews, and, as an added bonus, Jay-z hasn’t boycotted this producer.

Taittinger Brut La Fancaise $49.99 ($34.99 at K&L):  Classic french producer, also happens to own Domaine Carneros here in California.

So let’s say I bought four bottles of each:  not including sales tax, I’d cough up $473.50 at Whole Foods (factoring in the 20% discount).  But the exact same purchase costs only $419.88 at K&L Wine Merchants (again, excluding sales tax).  That’s over $50 bucks you could save simply by driving down to SOMA.  Winner – K&L.

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